Blog Entry 5.2- TV PSA 1

Blog Entry #5.2 - TV PSA 1

Visit the Ad Council Campaign webpage. Pick a campaign that includes a television advertisement.
1. Campaign Title: College access
2. Advertisement Title: Tough
3. Web Address: http://www.adcouncil.org/video.asp?cid=385&campaign=College%20Access&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/college_access/college_tough_30.wmv&title=Tough
4. What was the target audience of the PSA?
The target audience of PSA are students.
What social benefit was promoted by the PSA?
The social benefit was to promote students to work hard in school, so that they can go to college.
5. What was the “tag line” of the PSA?
The Tag line for the PSA is “LOST.”
6. What organization sponsors this PSA?
The organization that sponsors this PSA is “AD Council”.
7. Describe what is shown/happens in the PSA.
In this public announcement, there are like warriors in cage, each of these warriors represents a subject and there are students around the cage, and they are saying “are you ready for the challenge of taking on each of these subjects, and certain students step up to the challenge.
8. Describe what makes this PSA memorable.
This PSA is memorable because a lot of students don’t take going to college and fulfilling there dreams seriously and there lost.